TikTok Ideas for Restaurants: Content People Might Actually Want to Watch

Restaurant TikTok does not need to mean staff dancing beside the pass. Show people something they would not normally see, answer a question, create appetite or tell a story. Australian Government guidance recommends choosing social platforms based on the target audience and available resources.

15 useful formats

1. The dish people stop for.
2. What we'd order for two.
3. Street to table.
4. Chef explains one thing.
5. Before service versus during service.
6. The menu item people misunderstand.
7. Staff favourites.
8. One ingredient from start to finish.
9. Is this venue good for a particular occasion?
10. New menu, one story at a time.
11. A creator's customer perspective.
12. The question customers always ask.
13. A real value story with accurate pricing.
14. A local neighbourhood guide.
15. A recurring series people can recognise.

Give the idea substance

A strong visual is more useful when the viewer understands what they are seeing. Explain the dish, producer, technique, location, occasion or reason to visit.

Do not chase every trend

Use a trend only when it helps communicate the venue's food, people, experience or point of view.

A TikTok viewer may then Google the restaurant, check Instagram, view the menu and book on the website. The video creates discovery; the rest of the digital presence needs to make the visit easy.