Paid Media
Geotargeting for Restaurants: How Local Paid Campaigns Should Be Planned
A practical guide to geotargeting restaurant advertising around real customer catchments, occasions and locations rather than arbitrary radius settings.
Restaurants are local businesses, but local does not always mean a fixed circle around the front door. Geotargeting should begin with the real customer catchment and occasion, not a generic radius copied from another campaign.
Start with where customers actually come from
Use booking information, analytics, lawful customer data, event attendance and staff knowledge to form a view of the catchment.
Match geography to the campaign
Weekday lunch, weekend brunch and destination dining can draw from different areas.
Avoid false precision
There is no universal best restaurant radius. Platform controls change. Treat geography as a testable campaign decision.
Layer geography with customer relevance
Explain why somebody in that area should care about the venue or offer.
Account for visitors
Hotels, attractions, events and destination precincts can attract customers who do not live nearby.
Measure commercial signals
Monitor bookings, landing-page visits, calls, enquiries and geographic performance where available.
Connect the ad to the wider venue presence
Keep address, hours, offer details and booking links consistent across Google, social and the website.
Geotargeting is a hypothesis. The campaign begins with a view about where likely customers are, and the data tests it.